Sofie Pavitt face x sephora home office
san francisco

To introduce NYC-based Sofie Pavitt Face to Sephora’s team following its launch, we brought a piece of New York to San Francisco—reimagining the iconic street cart inside Sephora HQ. The space translated the brand’s roots into a playful, graphic environment designed for education. A standout detail, the SofieCard, doubled as a tactile brand moment and raffle entry, giving employees the chance to win product or a one-on-one consultation with Sofie.

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