For the launch of OLAPLEX's °7 Shine Serum, available exclusively at Sephora, guests were welcomed with a cocktail hour where they explored the product and captured a keepsake at the photo booth. They then stepped outside to curate their own favorites from an immersive shoppable display before gathering for a golden-hour rooftop dinner at Santa Monica Proper. Mirrored tables reflected the evening sky while layers of yellow florals echoed the glow of the new launch, creating a setting that felt as radiant and considered as the product itself.